Advocacy – Protect and Promote Your Interests

CAWG is the growers strongest advocate before the state legislature, Congress and regulators.

• Effective and experienced lobbyists at the state and federal level
• Affiliation with Winegrape Growers of America creates a united national voice
• Hosted legislative days in Sacramento and Washington D.C. bringing growers directly to legislative and congressional offices
• Grassroots advocacy system that conveniently connects CAWG members to decision makers
• CAWGPAC supports candidates that understand industry issues
• Priority issues include; labor laws, immigration reform,  plant pests and diseases, winegrape research and eliminating trade barriers

Education – Profit Through Knowledge

CAWG provides a variety of online and in-person seminars and workshops throughout the year that help growers improve business and farming practices.

• SmartMarketer workshops update members on labor, marketing and other key industry related issues
• Town Hall meetings allow CAWG staff to connect directly to members – providing an opportunity to share pressing topics while hearing important issues from growers
• Online webinars help CAWG members learn about a variety of new issues without ever leaving their vineyards

Networking – Connect With Industry Leaders

It’s all about who you know – and CAWG strives to connect members with the right people.  CAWG leverages member influence and enables you to build relationships with key contacts.

• CAWG’s annual meeting and award reception held during the Unified Wine & Grape Symposium bring together more than 500 industry members, while the Symposium itself attracts more than 12,000 people from around the world
• Biannual district dinners allow members to better connect with growers in their own region
• CAWG’s Membership Directory gives you access to all current member contact information both in print and online.  It also allows members to provide information on products and services through expanded listings and advertisements

Communication – Receive Information to Make the Best Business Decisions

CAWG strives to keep members informed on emerging industry and policy issues as they unfold.  Members gain valuable knowledge in a timely manner.

• The Crush, a printed newsletter mailed out monthly
• CAWG e-News, an e-newsletter sent to members weekly
• The Legislative Report, SmartMarketer publication and Annual Report are mailed annually

Promotion - Improve Your Market Place

We know great wines start in the vineyard, but do wine consumers know that?  Through public relations, CAWG works to connect consumers to California winegrape growers, which increases the chance they will purchase California wine.

• CAWG’s interactive social media campaign reaches thousands of consumers daily.  Constant messaging educates consumers and promotes members all at the same time
• A strong partnership with the Wine Institute allows CAWG to participate in California Wine Month and other promotional activities, creating greater visibility for members
• CAWG’s consumer website, www.california-vineyards.com provides consumers a place to learn more about why California winegrapes and winegrape growers are the best in the world

Value -  Save on Industry Events

In these economic times, growers are doing all they can to save money.  CAWG membership can help accomplish that goal.

• Members can save up to $200 on Unified Wine & Grape Symposium registration
• Members save 15% on annual subscriptions to the Gomberg-Fredrickson Report
• Members can also benefit from savings on crop, medical and worker’s compensation insurance