Checking Your Values - A Five-Step Test

Honesty and sincerity are keys to a successful community relations strategy.

Paso Robles Vintners and Growers Associations developed a five-way test for upholding member values and standards:

• Am I producing the best quality wine and/or grapes possible?
  
  
• Am I respecting the environment and using our natural resources wisely?
  
  
• Have I considered my impact on our industry and my neighbors?
  
  
• Am I doing my part to give back to the community?
  
  
• Are high ethical standards being practiced in my place of business?